@Volvo

When I first saw this assignment and what it is about, I though ‘’ Oh my good, how am I going to do it from Volvo’s web site once there are so much information?’’ But reading more about the subject and the texts, I realized this inventory doesn’t have to be long, but consistent.

I’ll start by the questions about on line medias that the company uses. The first question is if Volvo uses social networking? Yes, Volvo is present in many social networks, at least the most used by their audience.

However brands and the Volvo Group, these two divisions, divide the company are present in social networks as Facebook, Twitter, Youtube, Linkedin, Dailymotion and Delicious. One interesting thing is that each segment of the brand has one profile in two or three of those social networks. Those profiles provide better communication and relation between the company and consumers.

Another kind of online interaction between company and consumer are the videos and photos that the company provides. In Volvo’s website, the section About Us, on the left side, there is one link called Videos. Clicking in this section the consumer can watch videos about the company, but that’s not most interesting. What are better are the division and the quantity of videos that each division has.

Group, History –Hybrids –Technology –Sponsorship – Environment Safety Our Employees, divides the video sections. Each section has many videos that explain and share information with consumers. Also in all sections there is a link to Youtube Volvo’s channel, where the consumer can find more videos and information.

About images, in news and media section the consumer can find images about the company. This section is also divided by sub sections whose are the brands of the company and the group. Doing that, the company can supply the demand and needs of their consumers focusing the consumer with what is interesting for him.

When I did the first blog post, I talked about mission, values, history and others subjects. One thing that a company’s history brings and makes is creating confidence for the consumer. With that said, the Volvo’s history has being creating confidence a long the years. In their web site, in my personal opinion, can’t be different. They must communicate true information about what is happening inside and outside the company and I don’t believe that Volvo or any other global company would post fake content in their web sites.

In addition, I hope that those information are real, otherwise all my posts for this class will be wrong and fake. Volvo’s web site is really useful for their consumers, I can say that because most of my information to write this and the past post where token from Volvo’s web site.

And I glad to have this source of information, what shows me that this web site and his sections have being making by professionals. The design, distribution, content and navigation are good all over the web site. It’s a clean and objective web site. They have a lot of information, but once you go to a section they make an introduction about the subject and if the consumer wants to go deeper, this can happen by doing one click.

This easy navigation provides also a good interaction between company and consumer, inside the web site there is a section called Contact Us. There Volvo’s stakeholders can find different ways to get in contact with the company, going in the same way with what the stakeholder wants to do.

The Contact Us’ section has different approaches, from the most simple on that the user can leave a message and e-mail, then the company will answer consumers message, until the phone number of physical installations of Volvo around the globe.

On one hand Volvo is not paying me to say all those things; I’m saying it as a professional of communication and marketing. Of course Volvo is not perfect and has a lot to improve, but I’m analyzing the web site and some of functions that it has. On the other hand, there are some aspects that I couldn’t be able to discover, like who created and manage the web site. However, I don’t have any doubt that the web site was created and is manage by professionals like us.